Viva is a quarterly lifestyle magazine with a print distribution over 20,000 around Manchester and Cheshire, holding an online presence attracting over 30,000 monthly visitors to their website. Viva covers Manchester's vibrant scene including celebrity interviews, food, music, fashion, beauty, health & fitness, art and events.
The old website had a number of usability, accessibility, design, and contextual issues. It was generally outdated and had a non-responsive layout. It suffered from being over cluttered due to unconsidered content and advertising placement. It was essentially a wordpress blog with a very simple theme displaying recent posts on the front page.
An immersive and engaging reading experience, streamlined articles and a responsive interface. Making navigation between stories and related content easier. A new layout design using a content centric approach. Achieved with a user friendly moduler design, which enabled editors and writers to create and share content.